Blast from the past
For nearly 60 years, Pepsi’s mission has been to tie its soda inextricably to modern music and the aspiration of youth culture.
Pepsi’s unchallenged relationship with musicians is so ingrained in our culture that it exists in a fictional universe as a means to sell real Pepsi in our real universe.
Is it possible now to separate the value of Pepsi from the value of the music playing alongside it? We certainly hope not. We produced this fine set of collectable record vinyl coasters for them in a huge quantity and we and are keeping our fingers crossed they will still exist 60 years from now, as memorabilia.