Pepsi goes retro
With such a perfect heritage, introduced 129 years ago as Brad’s Drink, 124 years ago as Pepsi-Cola and finally 61 years ago as Pepsi, our customer asked us to capture that feeling into a retro looking cotton bag. Well, not just one bag, hundred of thousands of them.
We chose a highly resistant long fiber cotton fabric and gave it a perfect imprint with our customer’s beautiful graphics. Everything, from sewing and printing – to quality control, was done perfectly and their in-store activation was a big success, not to mention all the media campaigns that followed.